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I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Ideas
Everything
Great
Things
Crucial
Features
Simplicity
Innovation
Saying

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Intuition is a very powerful thing, more powerful than intellect.
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I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.
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Don't be evil is a load of crap.
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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I would rather gamble on our vision than make a 'me, too' product.
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The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
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Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.
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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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Don't be afraid, you can do it.
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
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I hate the way people use PowerPoints instead of thinking
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It takes a lot of hard work to make something simple.
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We have always been shameless about stealing great ideas.
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This revolution, the information revoultion, is a revolution of free energy as well, but of another kind: free intellectual energy. It's very crude today, yet our Macintosh computer takes less power than a 100-watt bulb to run it and it can save you hours a day. What will it be able to do ten or 20 years from now, or 50 years from now?
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that it will attract the most talented people in the world to want to join it.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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