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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Easy
Microsoft
Inspirational
Check
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Checks
Writing
Developing
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Wish

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The best way to create value in the 21st century is to connect Creativity with Technology
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I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
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We hire people who want to make the best things in the world.
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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The most important decisions you make are not the things you do, but the things you decide not to do.
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the people who are crazy enough to think they can change the world are the ones who do.
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Being the richest man in the cemetery doesn't matter to me.
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When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in.... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever.
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I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
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Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple.
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The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.
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When we started off we didn't know how to spell software.
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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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Never settle for average.
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
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The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
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Ad campaigns are necessary for competition. But good PR educates people that's all it is.
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These technologies can make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These things can profoundly influence life. I'm not downplaying that.
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