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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Case
Products
Cases
Wish
Easy
Microsoft
Inspirational
Check
Great
Checks
Writing
Developing

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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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We hire people who want to make the best things in the world.
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It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
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The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.
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Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
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Oh wow. Oh wow. Oh wow.
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
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Focusing is about saying No.
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You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.
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Innovation means saying 'no' to a thousand things.
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