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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Picks
Asks
Call
Dream
Things
Separates
Never
Phone
People
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Pick
More quotes by Steve Jobs
I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.
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Probably death is the best invention of life.
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Innovation means saying 'no' to a thousand things.
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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So [Polaroid's Dr. Edwin] Land, at 75, went off to spend the remainder of his life doing pure science, trying to crack the code of color vision. The man is a national treasure. I don't understand why people like that can't be held up as models: This is the most incredible thing to be - not an astronaut, not a football player - but this.
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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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We just wanted to build the best thing we could build
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
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You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
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The Japanese have hit the shores like dead fish. They're just like dead fish washing up on the shores.
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
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We hire people who want to make the best things in the world.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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Intuition is a very powerful thing, more powerful than intellect.
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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There are downsides to everything there are unintended consequences to everything.
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Click. Boom. Amazing!
Steve Jobs
We've got to make the small things unforgettable.
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