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You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Start
Experience
Inspirational
Around
Back
Customer
Work
Customers
Way
Toward
Technology

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The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.
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I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
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Creativity is just connecting things.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and... it wasn't that important — because I never did it for the money.
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Making an enduring company was both harder and more important than making a great product.
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Deciding what not to do is as important as deciding what to do.
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Strategy is figuring out what not to do.
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Overnight success stories take a long time.
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The things I've done in my life have required a lot of years of work before they took off.
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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
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As Regis Mckenna once said, the best marketing is education
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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
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I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.
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Make it like a sunflower.
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How can you get fired from the company you started?
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I hate the way people use PowerPoints instead of thinking
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