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You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Way
Toward
Technology
Start
Experience
Inspirational
Around
Back
Customer
Work
Customers

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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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Deciding what not to do is as important as deciding what to do.
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The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
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When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.
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You can't connect the dots looking forward you can only connect them looking backwards.
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But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
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We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
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Apple stores are intended not just to move boxes, but to enrich lives.
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If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
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I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
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Do you create anything, or just criticize others work and belittle their motivations?
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