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You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Work
Customers
Way
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The only way to be truly satisfied is to do what you believe is great work
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I have enough to last for the rest of my life.
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I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
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I'd like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?
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If you don't have a passion, you'll give up.
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When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
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Innovation distinguishes a leader from a follower.
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Everything is important- that success is in the details.
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Click. Boom. Amazing!
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
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When I went to school, it was right after the '60s and before this general wave of practical purposefulness had set in.... The idealistic wind of the '60s was still at our backs, though, and most of the people I know who are my age have that engrained in them forever.
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Focus and simplicity...once you get there, you can move mountains.
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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
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Do you create anything, or just criticize others work and belittle their motivations?
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We don't settle for anything less than excellence.
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Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
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Intuition is a very powerful thing, more powerful than intellect.
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