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You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Technology
Start
Experience
Inspirational
Around
Back
Customer
Work
Customers
Way
Toward

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I'd like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?
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I would trade all of my technology for an afternoon with Socrates.
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Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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There are downsides to everything there are unintended consequences to everything.
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Don't be evil is a load of crap.
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How can you get fired from the company you started?
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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iMac is next year's computer for $1,299, not last year's computer for $999.
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Each dream you leave behind is a part of your future that will no longer exist.
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Making an enduring company was both harder and more important than making a great product.
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Innovation means saying 'no' to a thousand things.
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Death is very likely the single best invention of life.
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Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple.
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A small team of A+ players can run circles around a giant team of B and C players.
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Let's make a dent in the universe
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Apple stores are intended not just to move boxes, but to enrich lives.
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It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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