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You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Experience
Inspirational
Around
Back
Customer
Work
Customers
Way
Toward
Technology
Start

More quotes by Steve Jobs

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I'd like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?
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I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and... it wasn't that important — because I never did it for the money.
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The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.
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We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
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It's not the tools that you have faith in - tools are just tools. They work, or they don't work. It's people you have faith in or not. Yeah, sure, I'm still optimistic I mean, I get pessimistic sometimes but not for long.
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Have the courage to follow your heart and intuition.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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You've got to find what you love. And that is as true for your work as it is for your lovers.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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We're just enthusiastic about what we do.
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You can tell a lot about a person by who his or her heroes are.
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The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
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Combine science and humanities.
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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It isn't the consumers' job to know what they want.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
Steve Jobs