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You‘ve got to start with the customer experience and work back toward the technology - not the other way around.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Inspirational
Around
Back
Customer
Work
Customers
Way
Toward
Technology
Start
Experience

More quotes by Steve Jobs

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Probably death is the best invention of life.
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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.
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A small team of A+ players can run circles around a giant team of B and C players.
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We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.
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I'm not dismissing the value of higher education I'm simply saying it comes at the expense of experience.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
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Listen to me. We're here to make a dent in the universe. Otherwise why even be here?
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
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Customers always want something new
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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The lunatics have taken over the asylum and we can do anything we want.
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Death is very likely the single best invention of life.
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Guess who surprised themselves and changed their minds.
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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
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Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs every second of every minute of every hour of every day.
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If we don’t cannibalize ourselves, someone else will.
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