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The most important decisions you make are not the things you do, but the things you decide not to do.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Decide
Decisions
Motivational
Decision
Important
Make
Things

More quotes by Steve Jobs

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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
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We're just enthusiastic about what we do.
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It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5ยข deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
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You can't win on innovation unless you have a way to communicate it to customers.
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Let's go invent tomorrow instead of worrying about what happened yesterday.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
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Our job is to read things that are not yet on the page.
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People don't know what they want until you show it to them. That's why I never rely on marketing research. Our task is to read things that are not yet on the page.
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That's what makes great products. It's not process-it's content.
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Innovation means saying 'no' to a thousand things.
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To go forward you have to leave something behind
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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The real art is knowing what to leave out, not what to put in.
Steve Jobs