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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Complexes
Complex
Simplicity
Focused
Harder
Focus
Simple
Inspirational
Mantras

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Innovation means saying 'no' to a thousand things.
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One of my beliefs very strongly is that any democracy depends on a free, healthy press.
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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
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What we're doing here will send a giant ripple through the universe.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
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Start small, think big. Don’t worry about too many things at once. Take a handful of simple things to begin with, and then progress to more complex ones. Think about not just tomorrow, but the future. Put a ding in the universe.
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
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That's what makes great products. It's not process-it's content.
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There's nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it's the coolest product they've ever brought home in their lives. That's what keeps me going.
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It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
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How can you get fired from the company you started?
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The world doesn't need another Dell or Compaq.
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If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.
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The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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I would rather gamble on our vision than make a 'me, too' product.
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