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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Complexes
Complex
Simplicity
Focused
Harder
Focus
Simple
Inspirational
Mantras
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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
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The Japanese have hit the shores like dead fish. They're just like dead fish washing up on the shores.
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iMac is next year's computer for $1,299, not last year's computer for $999.
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When we started off we didn't know how to spell software.
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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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Intuition is a very powerful thing, more powerful than intellect.
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Things don't have to change the world to be important.
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Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
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There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.
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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
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