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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Complex
Simplicity
Focused
Harder
Focus
Simple
Inspirational
Mantras
Change
Complexes

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Overnight success stories take a long time.
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The things I've done in my life have required a lot of years of work before they took off.
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What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
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You can tell a lot about a person by who his or her heroes are.
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Combine science and humanities.
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The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.
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Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
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I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.
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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
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If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.
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Customers always want something new
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Let's go invent tomorrow instead of worrying about what happened yesterday.
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
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