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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Focus
Simple
Inspirational
Mantras
Change
Complexes
Complex
Simplicity
Focused
Harder

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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
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Packaging can be theater, it can create a story
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It is piracy, not overt online music stores, which is our main competitor.
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iMac is next year's computer for $1,299, not last year's computer for $999.
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We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.
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Of course, we can not connect imprint future, you can just hook them to look back. So rest assured that the dots, the events in your life in one way or another will affect your future. You have to have faith in something - the courage, destiny, life, destiny or whatever - thinking that has made the difference in my life
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
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Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
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The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.
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Do not try to do everything. Do one thing well.
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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As Regis Mckenna once said, the best marketing is education
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You can't win on innovation unless you have a way to communicate it to customers.
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Much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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