Quote

That's been one of my mantras - focus and simplicity. Simple can be harder than complex.

Steve Jobs

Change background

T
T
T

Change font

TAGS & TOPICS

Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Inspirational
Mantras
Change
Complexes
Complex
Simplicity
Focused
Harder
Focus
Simple

More quotes by Steve Jobs

Image
I told [Bill Gates] I believed every word of what I said but that I should never have said it in public. I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He'd be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.
Steve Jobs
Image
The most important decisions you make are not the things you do, but the things you decide not to do.
Steve Jobs
Image
Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Steve Jobs
Image
We have always been shameless about stealing great ideas.
Steve Jobs
Image
The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
Steve Jobs
Image
Mac OS X Tiger will come out long before Longhorn.
Steve Jobs
Image
Making an enduring company was both harder and more important than making a great product.
Steve Jobs
Image
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
Steve Jobs
Image
I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and... it wasn't that important — because I never did it for the money.
Steve Jobs
Image
It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
Steve Jobs
Image
We hire people who want to make the best things in the world.
Steve Jobs
Image
There are sneakers that cost more than an iPod.
Steve Jobs
Image
We do not say anything about future products. We work on them in secret, then we announce them.
Steve Jobs
Image
Never settle for average.
Steve Jobs
Image
All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
Steve Jobs
Image
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
Steve Jobs
Image
Every once in a while, a revolutionary product comes along that changes everything.
Steve Jobs
Image
Pursue your dreams and see the opportunities in life's setbacks.
Steve Jobs
Image
Death is very likely the single best invention of life. It is life's change agent. It clears out the old to make way for the new.
Steve Jobs
Image
Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
Steve Jobs