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That's been one of my mantras - focus and simplicity. Simple can be harder than complex.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Focused
Harder
Focus
Simple
Inspirational
Mantras
Change
Complexes
Complex
Simplicity

More quotes by Steve Jobs

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We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
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Do not try to do everything. Do one thing well.
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You've got to find what you love.
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It isn't the consumers' job to know what they want.
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Everything is important- that success is in the details.
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I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what's next.
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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We made the buttons on the screen look so good you'll want to lick them.
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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Apple's goal isn't to make money. Our goal is to design and develop and bring to market good products... We trust as a consequence of that, people will like them, and as another consequence, we'll make some money. But we're really clear about what our goals are.
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The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
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A small team of A+ players can run circles around a giant team of B and C players.
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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School was pretty hard for me at the beginning.
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Oh wow. Oh wow. Oh wow.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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Probably death is the best invention of life.
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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.
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Technology alone is not enough.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
Steve Jobs