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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Much
Make
Things
Track
Life
Saying
Sure
Wrong
Comes
Trying

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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
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Shake off this erroneous notion that life is there and you're just gonna live in it, versus embrace it, change it, improve it, make your mark upon it.
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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Guess who surprised themselves and changed their minds.
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We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
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Breakthrough is how to distinguish a leader and who followed
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Oh wow. Oh wow. Oh wow.
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
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Probably death is the best invention of life.
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.
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You can't win on innovation unless you have a way to communicate it to customers.
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iMac is next year's computer for $1,299, not last year's computer for $999.
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What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
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Let's go invent tomorrow...
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Design isn't just how it looks. It's how it works.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
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