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Focus and simplicity...once you get there, you can move mountains.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Move
Focus
Simple
Moving
Mountains
Simplicity
Focused
Mountain
Harder
More quotes by Steve Jobs
Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
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It's not about money. It's about the people you have, how you're led, and how much you get it.
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It isn't the consumers' job to know what they want.
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
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Don’t let the voice of other people’s opinion drown your inner voice.
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I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
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The problem with the Internet startup craze isn’t that too many people are starting companies it’s that too many people aren’t sticking with it.
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You've got to find what you love. And that is as true for your work as it is for your lovers.
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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Innovation is saying 'no' to 1,000 things.
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
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Customers always want something new
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I want to put a ding in the universe.
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Some mistakes will be made along the way. That's good. Because some decisions are being made along the way. We'll find the mistakes. We'll fix them.
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As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
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Packaging can be theater, it can create a story
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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