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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Technology
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Design
More quotes by Steve Jobs
Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
Steve Jobs
Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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Let's go invent tomorrow instead of worrying about what happened yesterday.
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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
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Oh wow. Oh wow. Oh wow.
Steve Jobs
Let's make a dent in the universe
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All the work I've done in my life will be obsolete by the time I'm fifty.
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It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
Steve Jobs
The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
Steve Jobs
If you want to live your life in a creative way, as an artist, you have to not look back too much. You have to be willing to take whatever you've done and whoever you were and throw them away.
Steve Jobs
It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
Steve Jobs
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
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I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.
Steve Jobs
I dropped out of Reed College [Portland, Oregon] after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
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I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.
Steve Jobs
Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
Steve Jobs
One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
Steve Jobs
You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.
Steve Jobs
Do not try to do everything. Do one thing well.
Steve Jobs