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It isn't the consumers' job to know what they want.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Consumers
Jobs

More quotes by Steve Jobs

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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
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Focusing is all about saying no
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It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
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If we don’t cannibalize ourselves, someone else will.
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Combine science and humanities.
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the people who are crazy enough to think they can change the world are the ones who do.
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It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.
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What we're doing here will send a giant ripple through the universe.
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My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
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the best innovation is sometimes the company, the way you organize the company
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Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
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I would rather gamble on our vision than make a 'me, too' product.
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It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
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We've gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.
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Oh wow. Oh wow. Oh wow.
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