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Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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More quotes by Steve Jobs
My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.
Steve Jobs
I was in the parking lot, with the key in the car, and I thought to myself: If this is my last night on earth, would I rather spend it at a business meeting or with this woman? I ran across the parking lot, asked her if she'd have dinner with me. She said yes, we walked into town, and we've been together ever since.
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I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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When you’re in a startup, the first ten people will determine whether the company succeeds or not.
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We all have a short period of time on this earth-We probably only have the opportunity to do a few things really great and do them well. None of us has any idea how long we're going to be here nor do I, but my feeling is I've got to accomplish a lot of these things while I'm young.
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I’d like to create an integrated television set that is completely easy to use. It would be seamlessly synced with all of your devices and with iCloud. It will have the simplest user interface you could imagine. I finally cracked it.
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How can you get fired from the company you started?
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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I was lucky - I found what I love to do early in life.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
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Ad campaigns are necessary for competition. But good PR educates people that's all it is.
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All the work I've done in my life will be obsolete by the time I'm fifty.
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I hate the way people use PowerPoints instead of thinking
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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Packaging can be theater, it can create a story
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