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Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Everyone
Unlikely
Experience
Innovation
Else
Connections
Past
Direction
Look
Experiences
Looks
Result
Different
Usually
Results
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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Our job is to read things that are not yet on the page.
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You can't win on innovation unless you have a way to communicate it to customers.
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We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn't forced to be the systems integrator.
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The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
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Learn continually - there's always one more thing to learn!
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Focusing is all about saying no
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the people who are crazy enough to think they can change the world are the ones who do.
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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Mac OS X Tiger will come out long before Longhorn.
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The tragedy is that Dell didn't win it - we lost it.
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Let's make a dent in the universe
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Do not try to do everything. Do one thing well.
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