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Focusing is about saying No.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Power
Focusing
Swimming
Swim
Focus
Saying
Inspirational

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It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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If you don't have a passion, you'll give up.
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Pursue your dreams and see the opportunities in life's setbacks.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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We don't settle for anything less than excellence.
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The hardest thing when you think about focusing. You think focusing is about saying Yes. No. Focusing is about saying No. And when you say No, you piss off people.
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I dropped out of Reed College [Portland, Oregon] after the first six months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
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My philosophy is that everything starts with a great product.
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Ad campaigns are necessary for competition. But good PR educates people that's all it is.
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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That's what makes great products. It's not process-it's content.
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I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
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You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
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Design isn't just how it looks. It's how it works.
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