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What we're doing here will send a giant ripple through the universe.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Universe
Ripple
Giant
Giants
More quotes by Steve Jobs
The were good times, there were hard times, but there were never bad times
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It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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If you don't cannibalize yourself, someone else will.
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It's not the consumers' job to figure out what they want
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It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
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Focus is about saying, No. And the result of that focus is going to be some really great products where the total is much greater than the sum of the parts.
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Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
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The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
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When we started off we didn't know how to spell software.
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Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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