Quote

The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Takes
Quickly
Understand
Passionate
Part
Although
Wells
Commitment
Chew
Well
Worked
Macs
Something
Looked
Swallow
Really
Design
Thoroughly
Like
Wasn
Primarily

More quotes by Steve Jobs

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We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
Steve Jobs
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
Steve Jobs
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You can't win on innovation unless you have a way to communicate it to customers.
Steve Jobs
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I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.
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The hardest thing when you think about focusing. You think focusing is about saying Yes. No. Focusing is about saying No. And when you say No, you piss off people.
Steve Jobs
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Breakthrough is how to distinguish a leader and who followed
Steve Jobs
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Steve Jobs
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Focusing is all about saying no
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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
Steve Jobs
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Steve Jobs
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If I were running Apple, I would milk the Macintosh for all it's worth - and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.
Steve Jobs
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Strategy is figuring out what not to do.
Steve Jobs
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Steve Jobs
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You can tell a lot about a person by who his or her heroes are.
Steve Jobs
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The lunatics have taken over the asylum and we can do anything we want.
Steve Jobs
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Somewhere between the janitor and the CEO, reasons stop mattering.
Steve Jobs
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I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.
Steve Jobs
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I had been rejected, but I was still in love.
Steve Jobs