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The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
System
Company
Process
Disciplined
Business
Processes
Makes
Apple
Doesn
Apples
Mean
Efficient
Great
Technology
More quotes by Steve Jobs
Do not try to do everything. Do one thing well.
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You're already naked. There is no reason not to follow your heart.
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What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
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I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
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But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
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How can you get fired from the company you started?
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Learn continually - there's always one more thing to learn!
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
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We hire people who want to make the best things in the world.
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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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Focusing is all about saying no
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None of us are as creative as all of us.
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I think this is the start of something really big. Sometimes that first step is the hardest one, and we've just taken it.
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Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
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I'm not worried about the country's long-term future. This country is insanely great. What I'm worried about is that we don't talk enough about solutions.
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It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn't require tremendous intellect. It was so clear.
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Don't be evil is a load of crap.
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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