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I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Think
Android
Thinking
Androids
Developers
Iphone
Customers
Battle
Winning
Right

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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
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I'd like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?
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We've got to make the small things unforgettable.
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When we started off we didn't know how to spell software.
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Somewhere between the janitor and the CEO, reasons stop mattering.
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
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Let's make a dent in the universe
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
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It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.
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My philosophy is that everything starts with a great product.
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I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.
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I'd say we [Apple Inc.] are the most creative of the technology companies and definitely the most artist-friendly. Almost everyone in the music business uses a Mac and everyone has an iPod.
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The axis today is not liberal and conservative, the axis is constructive-destructive.
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I don't need a hard disk in my computer if I can get to the server faster... carrying around these non-connected computers is byzantine by comparison.
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The were good times, there were hard times, but there were never bad times
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As Regis Mckenna once said, the best marketing is education
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