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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Really
Drummer
Think
Apple
Thinking
Apples
Beats
Business
Reality
Used
Different
Sony
More quotes by Steve Jobs
If today were my last day, would I do what I'm doing?...If the answer was 'No' too many days in a row, I'd make a change.
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The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
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Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
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I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
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Let's go invent tomorrow instead of worrying about what happened yesterday.
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
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None of us are as creative as all of us.
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I had been rejected, but I was still in love.
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Deciding what not to do is as important as deciding what to do.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
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Don't be afraid, you can do it.
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Learn continually - there's always one more thing to learn!
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
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I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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I want to make a dent in the universe.
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
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Great engineers are a huge multiplier.
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Whatever you do, you must never let the voice in your head control the brain in your heart.
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