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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Different
Sony
Really
Drummer
Think
Apple
Thinking
Apples
Beats
Business
Reality
Used
More quotes by Steve Jobs
Have the courage to follow your heart and intuition.
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The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
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I sat in a garage and invented the future.
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Don't be evil is a load of crap.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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We live in an information economy. The problem is that information's usually impossible to get, at least in the right place, at the right time.
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I'm not dismissing the value of higher education I'm simply saying it comes at the expense of experience.
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A-plus players like to work together and they don't like it if you tolerate B work.
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All we are is our ideas, or people. That's what keeps us going to work in the morning, to hang around these great bright people. I've always thought that recruiting is the heart and soul of what we do.
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Innovation distinguishes a leader from a follower.
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My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
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It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
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Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.
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A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.
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Intuition is a very powerful thing, more powerful than intellect.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
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I had been rejected, but I was still in love.
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The axis today is not liberal and conservative, the axis is constructive-destructive.
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