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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Apple
Thinking
Apples
Beats
Business
Reality
Used
Different
Sony
Really
Drummer
More quotes by Steve Jobs
Innovation is saying 'no' to 1,000 things.
Steve Jobs
As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
Steve Jobs
If you define the problem correctly, you almost have the solution.
Steve Jobs
It's not about pop culture, and it's not about fooling people, and it's not about convincing people that they want something they don't. We figure out what we want. And I think we're pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That's what we get paid to do.
Steve Jobs
The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
Steve Jobs
The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
Steve Jobs
The axis today is not liberal and conservative, the axis is constructive-destructive.
Steve Jobs
There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.
Steve Jobs
You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
Steve Jobs
The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
Steve Jobs
If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
Steve Jobs
The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
Steve Jobs
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
Steve Jobs
Do not try to do everything. Do one thing well.
Steve Jobs
Packaging can be theater, it can create a story
Steve Jobs
It's not the consumers' job to figure out what they want
Steve Jobs
The lunatics have taken over the asylum and we can do anything we want.
Steve Jobs
Probably death is the best invention of life.
Steve Jobs
That's been one of my mantras - focus and simplicity. Simple can be harder than complex.
Steve Jobs
I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.
Steve Jobs
