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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Thinking
Apples
Beats
Business
Reality
Used
Different
Sony
Really
Drummer
Think
Apple
More quotes by Steve Jobs
If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
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The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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Design isn't just how it looks. It's how it works.
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When you’re in a startup, the first ten people will determine whether the company succeeds or not.
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
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It wasn't all romantic. I didn't have a dorm room, so I slept on the floor in friends' rooms, I returned coke bottles for the 5¢ deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it.
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A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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Breakthrough is how to distinguish a leader and who followed
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People say sometimes, You work in the fastest-moving industry in the world. I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.
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Don't just live a life build one.
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Don't be evil is a load of crap.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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Make it like a sunflower.
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.
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Probably death is the best invention of life.
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
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Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
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