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It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Wanted
Computer
Something
Built
Years
Took
Year
Spokes
Happy
Spoke
Given
Programming
Next
Customers
Three
Build

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I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
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Everything is important- that success is in the details.
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And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much. We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important.
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Do not try to do everything. Do one thing well.
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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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It takes a lot of hard work to make something simple.
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I'm the only person I know that's lost a quarter of a billion dollars in one year. It's very character-building.
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It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
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Making an enduring company was both harder and more important than making a great product.
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The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
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As individuals, people are inherently good. I have a somewhat more pessimistic view of people in groups. And I remain extremely concerned when I see what's happening in our country, which is in many ways the luckiest place in the world. We don't seem to be excited about making our country a better place for our kids.
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We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
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Packaging can be theater, it can create a story
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Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
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We're gambling on our vision, and we would rather do that than make me too products. Let some other companies do that. For us, it's always the next dream.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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iMac is next year's computer for $1,299, not last year's computer for $999.
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