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It took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Years
Took
Year
Spokes
Happy
Spoke
Given
Programming
Next
Customers
Three
Build
Wanted
Computer
Something
Built

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One of my beliefs very strongly is that any democracy depends on a free, healthy press.
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Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
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The lunatics have taken over the asylum and we can do anything we want.
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That's what makes great products. It's not process-it's content.
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There are sneakers that cost more than an iPod.
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The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products.
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A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
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You have to have a lot of passion for what you do... because if you don't, any rational person would give up.
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That's what Walt Disney did, and Hewlett and Packard, and the people who built Intel. They created a company to last, not just to make money. That's what I want Apple to be.
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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Don't be trapped by dogma — which is living with the results of other people's thinking.
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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
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What we're doing here will send a giant ripple through the universe.
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That's my job - to make sure everything is great.
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Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that it will attract the most talented people in the world to want to join it.
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Overnight success stories take a long time.
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I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis. Intuition is a very powerful thing, more powerful than intellect, in my opinion. That's had a big impact on my work.
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Never settle for average.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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