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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's amazing how hard it is to make calls on most phones. We want to let you use contacts like never before - sync your iPhone with your PC or mac.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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More quotes by Steve Jobs
Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
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the best innovation is sometimes the company, the way you organize the company
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Focus and simplicity...once you get there, you can move mountains.
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If you don't have a passion, you'll give up.
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Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.
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The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel - one that reads like a mystery to most people. They're not going to learn slash q-z any more than they're going to learn Morse code. That is what Macintosh is all about.
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One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.
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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple's CEO, I would be the first to let you know. Unfortunately, that day has come.
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It's not the consumers' job to figure out what they want
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It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.
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It's not about money. It's about the people you have, how you're led, and how much you get it.
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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Don't just live a life build one.
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It isn't the consumers' job to know what they want.
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The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind's problems. I believe that very much.
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The greatest artists like Dylan, Picasso and Newton risked failure. And if we want to be great, we've got to risk it, too.
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Making an enduring company was both harder and more important than making a great product.
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We limit how much technology our kids use at home.
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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
Steve Jobs
