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We don't get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we've chosen to do with our life.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Every
Brief
Really
Excellent
Things
Innovation
Life
Chosen
Dies
Chance
Success
Many

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It's not the consumers' job to figure out what they want
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No one is going to buy a big phone.
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The lunatics have taken over the asylum and we can do anything we want.
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It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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I make 50 cents for showing up... and the other 50 cents is based on my performance.
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It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
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I was lucky - I found what I love to do early in life.
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I know you have 1000 great ideas for things that iTunes could do. And we have 1000 more. But innovation is not about saying yes to everything. It's about saying no to all but the most crucial features.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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I think right now it's a battle for the mindshare of developers and for the mindshare of customers, and right now iPhone and Android are winning that battle.
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the best innovation is sometimes the company, the way you organize the company
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Ad campaigns are necessary for competition. But good PR educates people that's all it is.
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Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
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A-plus players like to work together and they don't like it if you tolerate B work.
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Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
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Death is very likely the single best invention of life.
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The good music companies do an amazing thing. They have people who can pick the person that's gonna be successful out of 5,000 candidates. And there's not enough information to do that - it's an intuitive process.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, because it's hardly the most insightful or valuable thing that's happened to me.
Steve Jobs