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Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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More quotes by Steve Jobs

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We do not say anything about future products. We work on them in secret, then we announce them.
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I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
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There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.
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We don't settle for anything less than excellence.
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Innovation means saying 'no' to a thousand things.
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If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
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I don't want to fail, of course. But even though I didn't know how bad things really were, I still had a lot to think about before I said yes. I had to consider the implications for Pixar, for my family, for my reputation. I decided that I didn't really care, because this is what I want to do. If I try my best and fail, well, I've tried my best.
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It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
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Oh wow. Oh wow. Oh wow.
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If you don't have a passion, you'll give up.
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I am saddened, not by Microsoft's success — I have no problem with their success. They've earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.
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A lot of time, people don't do great things becoz' great things really aren't expected of them.
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Don't be trapped by dogma — which is living with the results of other people's thinking.
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Whatever you do, you must never let the voice in your head control the brain in your heart.
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Breakthrough is how to distinguish a leader and who followed
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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Good PR educates people that's all it is. You can't con people in this business. The products speak for themselves.
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Listen to me. We're here to make a dent in the universe. Otherwise why even be here?
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That's what makes great products. It's not process-it's content.
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I found that there were these incredibly great people at doing certain things, and you couldn't replace one of these people with fifty average people.
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