Quote

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

Steve Jobs

Change background

T
T
T

Change font

TAGS & TOPICS

Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Use
Drive
Stuff
Concepts
People
Car
Macintosh
Laws
Transmission
Works
Automatic
Study
Motion
Law
Physics
Understand
Concept

More quotes by Steve Jobs

Image
Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
Steve Jobs
Image
The best way to create value in the 21st century is to connect Creativity with Technology
Steve Jobs
Image
Marketing is about values. It's a complicated and noisy world, and we're not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.
Steve Jobs
Image
It wasn't that Microsoft was so brilliant or clever in copying the Mac, it's that the Mac was a sitting duck for 10 years. That's Apple's problem: Their differentiation evaporated.
Steve Jobs
Image
We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.
Steve Jobs
Image
A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.
Steve Jobs
Image
In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
Steve Jobs
Image
The most important thing is a person. A person who incites your curiosity and feeds your curiosity and machines cannot do that in the same way that people can.
Steve Jobs
Image
Ad campaigns are necessary for competition. But good PR educates people that's all it is.
Steve Jobs
Image
You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
Steve Jobs
Image
iMac is next year's computer for $1,299, not last year's computer for $999.
Steve Jobs
Image
Have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
Steve Jobs
Image
Every once in a while, a revolutionary product comes along that changes everything.
Steve Jobs
Image
People say sometimes, You work in the fastest-moving industry in the world. I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.
Steve Jobs
Image
I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.
Steve Jobs
Image
Somewhere between the janitor and the CEO, reasons stop mattering.
Steve Jobs
Image
My mother taught me to read before I went to school, so I was pretty bored in school, and I turned into a little terror. You should have seen us in third grade. We basically destroyed our teacher. We would let snakes loose in the classroom and explode bombs.
Steve Jobs
Image
Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
Steve Jobs
Image
Some people can do one thing magnificently, like Michelangelo, and others make things like semiconductors or build 747 airplanes -- that type of work requires legions of people. In order to do things well, that can't be done by one person, you must find extraordinary people.
Steve Jobs
Image
What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
Steve Jobs