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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Belong
Customers
Ridiculous
Asked
Macintosh
Church
Macs
Apple
Loyal
Apples

More quotes by Steve Jobs

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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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You‘ve got to start with the customer experience and work back toward the technology - not the other way around.
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We do not say anything about future products. We work on them in secret, then we announce them.
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it.
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We've demonstrated a strong track record of being very disciplined with the use of our cash. We don't let it burn a hole in our pocket, we don't allow it to motivate us to do stupid acquisitions. And so I think that we'd like to continue to keep our powder dry, because we do feel that there are one or more strategic opportunities in the future.
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Have the courage to follow your heart and intuition.
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If you define the problem correctly, you almost have the solution.
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I always thought of myself as a humanities person as a kid, but I liked electronics. Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that's what I wanted to do.
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The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
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Guess who surprised themselves and changed their minds.
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I think death is the most wonderful invention of life. It purges the system of these old models that are obsolete.
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The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
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Technology is nothing. What's important is that you have a faith in people, that they're basically good and smart, and if you give them tools, they'll do wonderful things with them.
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No one is going to buy a big phone.
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You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
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Death is very likely the single best invention of life.
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You've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to sell it.
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To go forward you have to leave something behind
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I try to get people to see what I have. . . . When you run a computer company, you have to get people to buy into your dreams.
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