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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Apples
Belong
Customers
Ridiculous
Asked
Macintosh
Church
Macs
Apple
Loyal

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But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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Every once in a while, a revolutionary product comes along that changes everything.
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Do not try to do everything. Do one thing well.
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Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
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It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.
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That's what makes great products. It's not process-it's content.
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The only way to be truly satisfied is to do what you believe is great work
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Don't just live a life build one.
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It's technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.
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Click. Boom. Amazing!
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It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.
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The lunatics have taken over the asylum and we can do anything we want.
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I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.
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It's like when IBM drove a lot of innovation out of the computer industry before the microprocessor came along. Eventually, Microsoft will crumble because of complacency, and maybe some new things will grow. But until that happens, until there's some fundamental technology shift, it's just over.
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I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back.
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When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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