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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
Better
Trying
Work
Customers
Really
Products
Always
Fun
Think
Success
Thinking
Business
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Inspirational
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The problem with the Internet startup craze isn’t that too many people are starting companies it’s that too many people aren’t sticking with it.
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I'm not dismissing the value of higher education I'm simply saying it comes at the expense of experience.
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The things I've done in my life have required a lot of years of work before they took off.
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You need to have a collaborative hiring process.
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If you define the problem correctly, you almost have the solution.
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A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.
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My philosophy is that everything starts with a great product.
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Our job is to read things that are not yet on the page.
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Most people make the mistake of thinking design is what it looks like. People think it's this veneer - that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.
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Apple has some tremendous assets, but I believe without some attention, the company could, could, could - I'm searching for the right word - could, could die.
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The web is just going to be one more of those major change factors that businesses face every decade.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it.
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's much faster to do all kinds of functions, such as cutting and pasting, with a mouse, so it's not only easier to use but more efficient.
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
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Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.
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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
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I had been rejected, but I was still in love.
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The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
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The were good times, there were hard times, but there were never bad times
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