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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Downsizing
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More quotes by Steve Jobs
That's what makes great products. It's not process-it's content.
Steve Jobs
I think it's brought the world a lot closer together, and will continue to do that. There are downsides to everything there are unintended consequences to everything. The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.
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The minute I dropped out I could stop taking the required classes that didn't interest me, and begin dropping in on the ones that looked interesting.
Steve Jobs
My job is to make the whole executive team good enough to be successors, so that's what I try to do.
Steve Jobs
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important.
Steve Jobs
Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.
Steve Jobs
The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
Steve Jobs
The web is just going to be one more of those major change factors that businesses face every decade.
Steve Jobs
The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.
Steve Jobs
Creativity is just connecting things.
Steve Jobs
The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
Steve Jobs
Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career. ... Apple's been very fortunate in that it's introduced a few of these.
Steve Jobs
I don't mind if people don't like me. Well, I might a little ... but I really mind it when somebody uses their position at Time magazine to tell 10 million people they don't like me. I know what it's like to have your private life painted in the worst possible light in front of a lot of people.
Steve Jobs
Deciding what not to do is as important as deciding what to do.
Steve Jobs
I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents savings were being spent on my college tuition. After six months I couldn't see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out.
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Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
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Ad campaigns are necessary for competition. But good PR educates people that's all it is.
Steve Jobs
A lot of people think big business in America is a bad thing. I think it's a really good thing. Most people in business are ethical, hard-working, good people. And it's a meritocracy.
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Steve Jobs
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together.
Steve Jobs
