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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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More quotes by Steve Jobs
That's what makes great products. It's not process-it's content.
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If you don't have a passion, you'll give up.
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A-plus players like to work together and they don't like it if you tolerate B work.
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Each dream you leave behind is a part of your future that will no longer exist.
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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
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Don't be afraid, you can do it.
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Creativity is just connecting things.
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It is piracy, not overt online music stores, which is our main competitor.
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The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.
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Death is the destination we all share, no one has ever escaped it. And that is as it should be because death is very likely the single best invention of life.
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Let's go invent tomorrow...
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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
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Life can be much broader once you discover one simple fact — everything around you that you call life was made up by people that were no smarter than you.
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?
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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
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Don’t let the noise of others’ opinions drown out your own inner voice.
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Guess who surprised themselves and changed their minds.
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Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works - and take responsibility for it.
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It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
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