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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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More quotes by Steve Jobs
The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.
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Things don't have to change the world to be important.
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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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What had been the focus of my entire adult life was gone, and it was devastating. I didn't really know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down. I was a very public failure.
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A computer is the most incredible tool we've ever seen. It can be a writing tool, a communications center, a supercalculator, a planner, a filer and an artistic instrument all in one, just by being given new instructions, or software, to work from. There are no other tools that have the power and versatility of a computer.
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You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Church of Mac! That's ridiculous.
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Innovation means saying 'no' to a thousand things.
Steve Jobs
It comes down to trying to expose yourself to the best things humans have done. And then try to bring those things in to what you're doing.
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When you're young, you look at television and think, there's a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that's not true. The networks are in business to give people exactly what they want.
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The lunatics have taken over the asylum and we can do anything we want.
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I hate the way people use PowerPoints instead of thinking
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I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I think what they do is reinvent things. They will get something that's already been invented and study it until they thoroughly understand it. In some cases, they understand it better than the original inventor.
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I'm not dismissing the value of higher education I'm simply saying it comes at the expense of experience.
Steve Jobs
Great art stretches the taste, it doesn't follow tastes.
Steve Jobs
That's what makes great products. It's not process-it's content.
Steve Jobs
Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
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If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it's likely that no personal computer would have them.
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The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
Steve Jobs
