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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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More quotes by Steve Jobs
I sat in a garage and invented the future.
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I was lucky - I found what I love to do early in life.
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Customers always want something new
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I'm not dismissing the value of higher education I'm simply saying it comes at the expense of experience.
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Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.
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One way to drive fear out of a relationship is to realize that your partner's values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it's a corporate partnership or a marriage.
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In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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I can help the next generation remember the lineage of great companies here and how to continue the tradition. The Valley has been very supportive of me. I should do my best to repay.
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I have enough to last for the rest of my life.
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Customers don't measure you on how hard you tried, they measure you on what you deliver.
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Your customers don't care about you. They don't care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
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I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.
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The creative industries tend to dismiss technology as just something to buy and not understand how hard it is and how creative it can be as well.
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Pursue your dreams and see the opportunities in life's setbacks.
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I was lucky to get into computers when it was a very young and idealistic industry. There weren't many degrees offered in computer science, so people in computers were brilliant people from mathematics, physics, music, zoology, whatever. They loved it, and no one was really in it for the money.
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It's not about money. It's about the people you have, how you're led, and how much you get it.
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You can't win on innovation unless you have a way to communicate it to customers.
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Every once in a while, a revolutionary product comes along that changes everything.
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The were good times, there were hard times, but there were never bad times
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We make tools for people. Tools to create, tools to communicate. The age we're living in, these tools surprise you. ... That's why I love what we do. Because we make these tools, and we're constantly surprised with what people do with them.
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