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You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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Inspirational
Innovation
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Built
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Technology
Educational
More quotes by Steve Jobs
Don't be evil is a load of crap.
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I sat in a garage and invented the future.
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I hate the way people use PowerPoints instead of thinking
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.
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Whatever you do, you must never let the voice in your head control the brain in your heart.
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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We have always been shameless about stealing great ideas.
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Innovation means saying 'no' to a thousand things.
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The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
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The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
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Innovation is saying 'no' to 1,000 things.
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Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.
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If you define the problem correctly, you almost have the solution.
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You can't connect the dots looking forward you can only connect them looking backwards.
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Great engineers are a huge multiplier.
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We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That's what's driven me.
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We don't settle for anything less than excellence.
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If Macintosh hadn't been successful, then I should have just thrown in the towel, because my vision of the whole industry would have been totally wrong.
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You can't win on innovation unless you have a way to communicate it to customers.
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