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Being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we've done something wonderful... that's what matters to me.
Steve Jobs
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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
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San Francisco County
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Steven Paul Jobs
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More quotes by Steve Jobs
Each dream you leave behind is a part of your future that will no longer exist.
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the best innovation is sometimes the company, the way you organize the company
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I think we need editorial oversight now more than ever. Anything we can do to help newspapers find new ways of expression that will help them get paid, I am all for.
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
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Every once in a while, a revolutionary product comes along that changes everything.
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Ad campaigns are necessary for competition. But good PR educates people that's all it is.
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The technology companies don't understand creative things at all. Silicon Valley's view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.
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You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
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Our job is to read things that are not yet on the page.
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My job is to make the whole executive team good enough to be successors, so that's what I try to do.
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People say sometimes, You work in the fastest-moving industry in the world. I don't feel that way. I think I work in one of the slowest. It seems to take forever to get anything done.
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I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.
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We're not a media company. We don't own media. We don't own music. We don't own films or television. We're not a media company. We're just Apple.
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The hardest thing when you think about focusing. You think focusing is about saying Yes. No. Focusing is about saying No. And when you say No, you piss off people.
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The world doesn't need another Dell or Compaq.
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You've heard of plug-and-play. This is plug, unplug and play. It's so simple to use, it's unbelievable.
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The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
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