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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

Steve Jobs

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Steve Jobs
Age: 56 †
Born: 1955
Born: February 24
Died: 2011
Died: October 5
Computer Scientist
Designer
Engineer
Entrepreneur
Executive Producer
Film Producer
Financier
Inventor
San Francisco County
California
Steven Paul Jobs
Steven Jobs
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More quotes by Steve Jobs

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If you are working on something exciting that you really care about, you don't have to be pushed. The vision pulls you.
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The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.
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The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.
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You should never go to a meeting or make a telephone call without a clear idea of what you are trying to achieve.
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The best way to create value in the 21st century is to connect Creativity with Technology
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I was worth about over a million dollars when I was 23 and over ten million dollars when I was 24, and over a hundred million dollars when I was 25 and... it wasn't that important — because I never did it for the money.
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I would rather gamble on our vision than make a 'me, too' product.
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There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he did will go down in history.
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As Regis Mckenna once said, the best marketing is education
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I have a great respect for incremental improvement, and I've done that sort of thing in my life, but I've always been attracted to the more revolutionary changes. I don't know why. Because they're harder. They're much more stressful emotionally. And you usually go through a period where everybody tells you that you've completely failed.
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Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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The axis today is not liberal and conservative, the axis is constructive-destructive.
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Have the courage to follow your heart and intuition.
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What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds.
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I think we're having fun. I think our customers really like our products. And we're always trying to do better.
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Companies must have a noble cause, and it's the leaders job to transform that noble cause into such an inspiring vision, that it will attract the most talented people in the world to want to join it.
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We have always been shameless about stealing great ideas.
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The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
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