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Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.

Steve Case

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Steve Case
Age: 66
Born: 1958
Born: August 21
Businessperson
Chief Executive Officer
Entrepreneur
Honolulu
Hawaii
Stephen McConnell Steve Case
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Design
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Philosophy
Always
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More quotes by Steve Case

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I'm probably never going to be satisfied with anything we do. I think there's always the possibility of doing better. And I'd say we're doing better than we were a year ago, in terms of delivery and quality of service, but nowhere near what we should be doing .
Steve Case
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And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
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In the end, a vision without the ability to execute it is probably a hallucination.
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If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point.
Steve Case
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One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.
Steve Case
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If you really got the right people, and you've got them working together as a team, whether it's in business, whether it's in science, whether it's in politics, you can make a big difference.
Steve Case
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So my degree was in political science, which I think was - the closest I could come to marketing is politics.
Steve Case
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We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).
Steve Case
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Disruption is about risk-taking. But then you become a Fortune 500 company, which is about risk mitigation
Steve Case
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The attackers are the people with bold, innovative ideas who are trying to disrupt the status quo and usher in a better way. The defenders are the incumbents who try to defend what they have. We need to bring an attacker mindset to whatever we choose to do.
Steve Case
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Frankly, I like new things. I feel like I made a contribution to building a more interactive world. And I'm proud of that.
Steve Case
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At Revolution Health Group we will put consumers back at the center of the system by giving them more choice, control and convenience.. while building the first comprehensive, consumer-driven health care company.
Steve Case
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The only way to continue to have a robust economy is to out-innovate other nations.
Steve Case
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I continue to have a special pride and passion for AOL, and I strongly believe that AOL - once the leading Internet company in the world - can return to its past greatness
Steve Case
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At AOL, we thought the killer app was people
Steve Case
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There are no road signs to help navigate. And, in fact, no one has yet determined which side of the road we're supposed to be on.
Steve Case
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If you don't have both of them working together in a complementary, cohesive way, you're not going to be successful.
Steve Case
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Nowadays people seem to switch schools, either because they have to, and certain schools only serve certain grades, or because they move to a different place or have some particular interest, but I was in the same school for 13 years
Steve Case
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All great ideas start as weird ideas. What now seems obvious, early on, is not obvious to anybody.
Steve Case
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I had an older brother who passed away recently, an older sister and a younger brother.
Steve Case