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If you don't have both of them working together in a complementary, cohesive way, you're not going to be successful.
Steve Case
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Steve Case
Age: 66
Born: 1958
Born: August 21
Businessperson
Chief Executive Officer
Entrepreneur
Honolulu
Hawaii
Stephen McConnell Steve Case
Complementary
Execution
Successful
Working
Together
Going
Way
Cohesive
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The attackers are the people with bold, innovative ideas who are trying to disrupt the status quo and usher in a better way. The defenders are the incumbents who try to defend what they have. We need to bring an attacker mindset to whatever we choose to do.
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There are no road signs to help navigate. And, in fact, no one has yet determined which side of the road we're supposed to be on.
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Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.
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So my degree was in political science, which I think was - the closest I could come to marketing is politics.
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Think about this: It was illegal for most people to connect to the internet before 1992.
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If you really got the right people, and you've got them working together as a team, whether it's in business, whether it's in science, whether it's in politics, you can make a big difference.
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The idea of an entrepreneur is really thinking out of the box and taking risks and stepping up to major challenges.
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I had an older brother who passed away recently, an older sister and a younger brother.
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The idea that maybe you don't have to own a car if you only need one occasionally may catch on, just like time-sharing caught on in real estate
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At the end of the day, the team you build is the company you build.
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And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
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It's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.
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In the entrepreneurial world, when you launch a company, you have a particular idea, a particular product, a particular service, almost always you pivot, you shift. The market reacts to your initial idea. You make some adjustments. It's only after making a few adjustments that you see the success.
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You really need to believe that you are on to something important.
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Because I do think - not just in building AOL - but just the world in which we live is a very confusing, rapidly changing world where technology has accelerated.
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