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One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.

Steve Case

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Steve Case
Age: 66
Born: 1958
Born: August 21
Businessperson
Chief Executive Officer
Entrepreneur
Honolulu
Hawaii
Stephen McConnell Steve Case
Economy
Weren
Firsts
Sell
First
Sells
Many
Decades
Hard
Biggest
People
Computer
Decade
Personal
Computers
Challenges
Identify

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Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.
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For better or worse, that is true with any new innovation, certainly any new technological innovation. There's many good things that come out of it, but also some bad things. All you can do is try to maximize the good stuff and minimize the bad stuff.
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So my degree was in political science, which I think was - the closest I could come to marketing is politics.
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The idea of an entrepreneur is really thinking out of the box and taking risks and stepping up to major challenges.
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I was not an outstanding student. I did a reasonable amount of work. I got generally good - pretty good grades, but I was not that passionate about getting straight A's.
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Think about this: It was illegal for most people to connect to the internet before 1992.
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Frankly, I like new things. I feel like I made a contribution to building a more interactive world. And I'm proud of that.
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There are lots of cycles to markets - boom and bust - and also in perceptions of people. The conventional wisdom of Steve Case as genius or fool was highly cyclical. The truth was always in the middle.
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It's stunning to me what kind of an impact even one person can have if they have the right passion, perspective and are able to align the interest of a great team.
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I do think that a general liberal arts education is very important, particularly in an uncertain changing world
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At AOL, we thought the killer app was people
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You have to get along with people, but you also have to recognize that the strength of a team is different people with different perspectives and different personalities.
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The idea that maybe you don't have to own a car if you only need one occasionally may catch on, just like time-sharing caught on in real estate
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The attackers are the people with bold, innovative ideas who are trying to disrupt the status quo and usher in a better way. The defenders are the incumbents who try to defend what they have. We need to bring an attacker mindset to whatever we choose to do.
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Disruption is about risk-taking. But then you become a Fortune 500 company, which is about risk mitigation
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I continue to have a special pride and passion for AOL, and I strongly believe that AOL - once the leading Internet company in the world - can return to its past greatness
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If you really got the right people, and you've got them working together as a team, whether it's in business, whether it's in science, whether it's in politics, you can make a big difference.
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One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible
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You're not just trying to do something marginally, incrementally better. You're doing something that is a fundamental paradigm shift, that will have exponential impact. That means it's harder to do, but ultimately, if it's successful, the impact it has is far greater.
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I think the support of the other team at AOL and everybody's really shared passion and belief about this and - saying that some day everybody was going to be on line.
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