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One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.

Steve Case

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Steve Case
Age: 66
Born: 1958
Born: August 21
Businessperson
Chief Executive Officer
Entrepreneur
Honolulu
Hawaii
Stephen McConnell Steve Case
Challenges
Identify
Economy
Weren
Firsts
Sell
First
Sells
Many
Decades
Hard
Biggest
People
Computer
Decade
Personal
Computers

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And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
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So my degree was in political science, which I think was - the closest I could come to marketing is politics.
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I continue to have a special pride and passion for AOL, and I strongly believe that AOL - once the leading Internet company in the world - can return to its past greatness
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I do think that a general liberal arts education is very important, particularly in an uncertain changing world
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I was born and raised in Honolulu, Hawaii
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I enjoyed high school and college, and I think I learned a lot, but that was not really my focus. My focus was on trying to figure out what businesses to start
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I was not an outstanding student. I did a reasonable amount of work. I got generally good - pretty good grades, but I was not that passionate about getting straight A's.
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All great ideas start as weird ideas. What now seems obvious, early on, is not obvious to anybody.
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