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I think it took us nine years to get one million subscribers to AOL, and then in the next nine years we went from one million to 35 million.
Steve Case
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Steve Case
Age: 66
Born: 1958
Born: August 21
Businessperson
Chief Executive Officer
Entrepreneur
Honolulu
Hawaii
Stephen McConnell Steve Case
Thinking
Million
Took
Millions
Went
Economy
Next
Years
Subscribers
Think
Nine
More quotes by Steve Case
The idea that maybe you don't have to own a car if you only need one occasionally may catch on, just like time-sharing caught on in real estate
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We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).
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There are no road signs to help navigate. And, in fact, no one has yet determined which side of the road we're supposed to be on.
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I think the support of the other team at AOL and everybody's really shared passion and belief about this and - saying that some day everybody was going to be on line.
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It's not about how to get started it's about how to get noticed.
Steve Case
I want to find people who have had to work hard and who have learned from their failures. Perseverance is no guarantee you’ll succeed, but without it, it’s almost guaranteed you won’t.
Steve Case
I do think that a general liberal arts education is very important, particularly in an uncertain changing world
Steve Case
And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
Steve Case
One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.
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It's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.
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All great ideas start as weird ideas. What now seems obvious, early on, is not obvious to anybody.
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The idea of an entrepreneur is really thinking out of the box and taking risks and stepping up to major challenges.
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There are lots of cycles to markets - boom and bust - and also in perceptions of people. The conventional wisdom of Steve Case as genius or fool was highly cyclical. The truth was always in the middle.
Steve Case
Because I do think - not just in building AOL - but just the world in which we live is a very confusing, rapidly changing world where technology has accelerated.
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I was not an outstanding student. I did a reasonable amount of work. I got generally good - pretty good grades, but I was not that passionate about getting straight A's.
Steve Case
Nowadays people seem to switch schools, either because they have to, and certain schools only serve certain grades, or because they move to a different place or have some particular interest, but I was in the same school for 13 years
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Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.
Steve Case
Five or ten years ago, when it was clear the Internet was becoming a mainstream phenomenon, it was equally clear that a lot of people were being left out and could be left behind
Steve Case
The only way to continue to have a robust economy is to out-innovate other nations.
Steve Case
In the entrepreneurial world, when you launch a company, you have a particular idea, a particular product, a particular service, almost always you pivot, you shift. The market reacts to your initial idea. You make some adjustments. It's only after making a few adjustments that you see the success.
Steve Case
