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At the end of the day, the team you build is the company you build.
Steve Case
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Steve Case
Age: 66
Born: 1958
Born: August 21
Businessperson
Chief Executive Officer
Entrepreneur
Honolulu
Hawaii
Stephen McConnell Steve Case
Build
Team
Company
Ends
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I do think that a general liberal arts education is very important, particularly in an uncertain changing world
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There are no road signs to help navigate. And, in fact, no one has yet determined which side of the road we're supposed to be on.
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I think it took us nine years to get one million subscribers to AOL, and then in the next nine years we went from one million to 35 million.
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So my degree was in political science, which I think was - the closest I could come to marketing is politics.
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Think about this: It was illegal for most people to connect to the internet before 1992.
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You have to get along with people, but you also have to recognize that the strength of a team is different people with different perspectives and different personalities.
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And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
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It's not about how to get started it's about how to get noticed.
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Five or ten years ago, when it was clear the Internet was becoming a mainstream phenomenon, it was equally clear that a lot of people were being left out and could be left behind
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You're not just trying to do something marginally, incrementally better. You're doing something that is a fundamental paradigm shift, that will have exponential impact. That means it's harder to do, but ultimately, if it's successful, the impact it has is far greater.
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I was born and raised in Honolulu, Hawaii
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One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.
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I think the support of the other team at AOL and everybody's really shared passion and belief about this and - saying that some day everybody was going to be on line.
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There are lots of cycles to markets - boom and bust - and also in perceptions of people. The conventional wisdom of Steve Case as genius or fool was highly cyclical. The truth was always in the middle.
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I enjoyed high school and college, and I think I learned a lot, but that was not really my focus. My focus was on trying to figure out what businesses to start
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At AOL, we thought the killer app was people
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It's stunning to me what kind of an impact even one person can have if they have the right passion, perspective and are able to align the interest of a great team.
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In the entrepreneurial world, when you launch a company, you have a particular idea, a particular product, a particular service, almost always you pivot, you shift. The market reacts to your initial idea. You make some adjustments. It's only after making a few adjustments that you see the success.
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