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Five or ten years ago, when it was clear the Internet was becoming a mainstream phenomenon, it was equally clear that a lot of people were being left out and could be left behind
Steve Case
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Steve Case
Age: 66
Born: 1958
Born: August 21
Businessperson
Chief Executive Officer
Entrepreneur
Honolulu
Hawaii
Stephen McConnell Steve Case
Behind
Becoming
Economy
Mainstream
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Phenomenon
Five
Equally
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Ten
Years
Internet
People
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I had an older brother who passed away recently, an older sister and a younger brother.
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In the end, a vision without the ability to execute it is probably a hallucination.
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And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
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The idea that maybe you don't have to own a car if you only need one occasionally may catch on, just like time-sharing caught on in real estate
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There are lots of cycles to markets - boom and bust - and also in perceptions of people. The conventional wisdom of Steve Case as genius or fool was highly cyclical. The truth was always in the middle.
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It's stunning to me what kind of an impact even one person can have if they have the right passion, perspective and are able to align the interest of a great team.
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All great ideas start as weird ideas. What now seems obvious, early on, is not obvious to anybody.
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For better or worse, that is true with any new innovation, certainly any new technological innovation. There's many good things that come out of it, but also some bad things. All you can do is try to maximize the good stuff and minimize the bad stuff.
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If you really got the right people, and you've got them working together as a team, whether it's in business, whether it's in science, whether it's in politics, you can make a big difference.
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At AOL, we thought the killer app was people
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I think it took us nine years to get one million subscribers to AOL, and then in the next nine years we went from one million to 35 million.
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I do think that a general liberal arts education is very important, particularly in an uncertain changing world
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Nowadays people seem to switch schools, either because they have to, and certain schools only serve certain grades, or because they move to a different place or have some particular interest, but I was in the same school for 13 years
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In the entrepreneurial world, when you launch a company, you have a particular idea, a particular product, a particular service, almost always you pivot, you shift. The market reacts to your initial idea. You make some adjustments. It's only after making a few adjustments that you see the success.
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One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.
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I'm probably never going to be satisfied with anything we do. I think there's always the possibility of doing better. And I'd say we're doing better than we were a year ago, in terms of delivery and quality of service, but nowhere near what we should be doing .
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Disruption is about risk-taking. But then you become a Fortune 500 company, which is about risk mitigation
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We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).
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If you don't have both of them working together in a complementary, cohesive way, you're not going to be successful.
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