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Nowadays people seem to switch schools, either because they have to, and certain schools only serve certain grades, or because they move to a different place or have some particular interest, but I was in the same school for 13 years

Steve Case

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Steve Case
Age: 66
Born: 1958
Born: August 21
Businessperson
Chief Executive Officer
Entrepreneur
Honolulu
Hawaii
Stephen McConnell Steve Case
Economy
Switch
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Nowadays
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Grades
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There are lots of cycles to markets - boom and bust - and also in perceptions of people. The conventional wisdom of Steve Case as genius or fool was highly cyclical. The truth was always in the middle.
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All great ideas start as weird ideas. What now seems obvious, early on, is not obvious to anybody.
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It's stunning to me what kind of an impact even one person can have if they have the right passion, perspective and are able to align the interest of a great team.
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I was not an outstanding student. I did a reasonable amount of work. I got generally good - pretty good grades, but I was not that passionate about getting straight A's.
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And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
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The attackers are the people with bold, innovative ideas who are trying to disrupt the status quo and usher in a better way. The defenders are the incumbents who try to defend what they have. We need to bring an attacker mindset to whatever we choose to do.
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It's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.
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I do think that a general liberal arts education is very important, particularly in an uncertain changing world
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At the end of the day, the team you build is the company you build.
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One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.
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One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible
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For better or worse, that is true with any new innovation, certainly any new technological innovation. There's many good things that come out of it, but also some bad things. All you can do is try to maximize the good stuff and minimize the bad stuff.
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The pace of change and the threat of disruption creates tremendous opportunities.
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So my degree was in political science, which I think was - the closest I could come to marketing is politics.
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Think about this: It was illegal for most people to connect to the internet before 1992.
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You shouldn't focus on why you can't do something, which is what most people do. You should focus on why perhaps you can, and be one of the exceptions.
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You're not just trying to do something marginally, incrementally better. You're doing something that is a fundamental paradigm shift, that will have exponential impact. That means it's harder to do, but ultimately, if it's successful, the impact it has is far greater.
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The idea of an entrepreneur is really thinking out of the box and taking risks and stepping up to major challenges.
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I think it took us nine years to get one million subscribers to AOL, and then in the next nine years we went from one million to 35 million.
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The idea that maybe you don't have to own a car if you only need one occasionally may catch on, just like time-sharing caught on in real estate
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