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So my degree was in political science, which I think was - the closest I could come to marketing is politics.

Steve Case

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Steve Case
Age: 66
Born: 1958
Born: August 21
Businessperson
Chief Executive Officer
Entrepreneur
Honolulu
Hawaii
Stephen McConnell Steve Case
Politics
Science
Political
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Marketing
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Economy

More quotes by Steve Case

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There are no road signs to help navigate. And, in fact, no one has yet determined which side of the road we're supposed to be on.
Steve Case
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The attackers are the people with bold, innovative ideas who are trying to disrupt the status quo and usher in a better way. The defenders are the incumbents who try to defend what they have. We need to bring an attacker mindset to whatever we choose to do.
Steve Case
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And what we did with this new company in 1985 is we did start focusing on PCs instead of video game machines, because we learned the hard lesson about bringing a product to market in a consumer world where it's very expensive to build a brand and get distribution and so forth.
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I was not an outstanding student. I did a reasonable amount of work. I got generally good - pretty good grades, but I was not that passionate about getting straight A's.
Steve Case
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At the end of the day, the team you build is the company you build.
Steve Case
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At AOL, we thought the killer app was people
Steve Case
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In the entrepreneurial world, when you launch a company, you have a particular idea, a particular product, a particular service, almost always you pivot, you shift. The market reacts to your initial idea. You make some adjustments. It's only after making a few adjustments that you see the success.
Steve Case
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I want to find people who have had to work hard and who have learned from their failures. Perseverance is no guarantee you’ll succeed, but without it, it’s almost guaranteed you won’t.
Steve Case
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I think the support of the other team at AOL and everybody's really shared passion and belief about this and - saying that some day everybody was going to be on line.
Steve Case
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You have to get along with people, but you also have to recognize that the strength of a team is different people with different perspectives and different personalities.
Steve Case
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We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).
Steve Case
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I think it took us nine years to get one million subscribers to AOL, and then in the next nine years we went from one million to 35 million.
Steve Case
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All great ideas start as weird ideas. What now seems obvious, early on, is not obvious to anybody.
Steve Case
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I continue to have a special pride and passion for AOL, and I strongly believe that AOL - once the leading Internet company in the world - can return to its past greatness
Steve Case
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You're not just trying to do something marginally, incrementally better. You're doing something that is a fundamental paradigm shift, that will have exponential impact. That means it's harder to do, but ultimately, if it's successful, the impact it has is far greater.
Steve Case
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It's not about how to get started it's about how to get noticed.
Steve Case
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It's silly for me to raise expectations too much, but I think I'm right on the basic trend, which is shifting power to consumers.
Steve Case
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The pace of change and the threat of disruption creates tremendous opportunities.
Steve Case
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[On swinging for the fences] Ultimately, you have the potential to build a significant business with the potential to have a positive impact on millions of people's lives.
Steve Case
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Disruption is about risk-taking. But then you become a Fortune 500 company, which is about risk mitigation
Steve Case