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So my degree was in political science, which I think was - the closest I could come to marketing is politics.
Steve Case
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Steve Case
Age: 66
Born: 1958
Born: August 21
Businessperson
Chief Executive Officer
Entrepreneur
Honolulu
Hawaii
Stephen McConnell Steve Case
Politics
Science
Political
Come
Closest
Think
Marketing
Thinking
Degree
Degrees
Economy
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At AOL, we thought the killer app was people
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I was born and raised in Honolulu, Hawaii
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I continue to have a special pride and passion for AOL, and I strongly believe that AOL - once the leading Internet company in the world - can return to its past greatness
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We lose money on signing up the customers where there's some marketing costs associated with giving them a free month. It doesn't much matter whether you make a little bit or lose a little bit.. as you well know, because you lose a ton on every copy of The Washington Post (newspaper).
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If you really got the right people, and you've got them working together as a team, whether it's in business, whether it's in science, whether it's in politics, you can make a big difference.
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I enjoyed high school and college, and I think I learned a lot, but that was not really my focus. My focus was on trying to figure out what businesses to start
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One of the problems with computers, particularly for the older people, is they were befuddled by them, and the computers have gotten better. They have gotten easier to use. They have gotten less expensive. The software interfaces have made things a lot more accessible
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I was not an outstanding student. I did a reasonable amount of work. I got generally good - pretty good grades, but I was not that passionate about getting straight A's.
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I'm probably never going to be satisfied with anything we do. I think there's always the possibility of doing better. And I'd say we're doing better than we were a year ago, in terms of delivery and quality of service, but nowhere near what we should be doing .
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One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.
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Five or ten years ago, when it was clear the Internet was becoming a mainstream phenomenon, it was equally clear that a lot of people were being left out and could be left behind
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All great ideas start as weird ideas. What now seems obvious, early on, is not obvious to anybody.
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You shouldn't focus on why you can't do something, which is what most people do. You should focus on why perhaps you can, and be one of the exceptions.
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[On swinging for the fences] Ultimately, you have the potential to build a significant business with the potential to have a positive impact on millions of people's lives.
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There are lots of cycles to markets - boom and bust - and also in perceptions of people. The conventional wisdom of Steve Case as genius or fool was highly cyclical. The truth was always in the middle.
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The only way to continue to have a robust economy is to out-innovate other nations.
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You really need to believe that you are on to something important.
Steve Case
In the entrepreneurial world, when you launch a company, you have a particular idea, a particular product, a particular service, almost always you pivot, you shift. The market reacts to your initial idea. You make some adjustments. It's only after making a few adjustments that you see the success.
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I think the support of the other team at AOL and everybody's really shared passion and belief about this and - saying that some day everybody was going to be on line.
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