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Do what is important, not what is urgent.

Stephen Covey

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Stephen Covey
Age: 79 †
Born: 1932
Born: October 24
Died: 2012
Died: July 16
Author
Businessperson
Professor
Writer
Salt Lake City
Utah
Stephen Richards Covey
Urgent
Important

More quotes by Stephen Covey

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When you make a commitment to yourself, do so with the clear understanding that you're pledging your integrity.
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The most important ingredient we put into any relationship is not what we say or what we do, but what we are.
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I believe that correct principles are natural laws, and that God, the Creator and Father of us all, is the source of them, and also the source of our conscience. I believe that to the degree people live by this inspired conscience, they will grow to fulfill their natures to the degree that they do not, they will not rise above the animal plane.
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To touch the soul of another human being is to walk on holy ground.
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In the absence of wake-up calls, many of us never really confront the critical issues of life.
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Link yourself to your potential, not to your past.
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We not not our feelings. We are not our moods. We not even our thoughts.
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The universal elements are integrity, vision, discipline, passion, governed by conscience. Conscience has been educated through studying and pondering the universal, timeless principles of all six major world religions.
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When we say that leadership is a choice, it basically means you can choose the level of initiative you want to exercise in response to the question, ‘What is the best I can do under the given circumstances?’
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I win the private victory when I have made my mind up and commit to live by correct principles and to serve worthy purposes.
Stephen Covey
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Satisfied needs do not motivate. It's only the unsatisfied need that motivates. Next to physical survival, the greatest need of a human being is psychological survival - to be understood, to be affirmed, to be validated, to be appreciated.
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A life of integrity is the most fundamental source of personal worth.
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Synergy is the highest activity of life it creates new untapped alternatives it values and exploits the mental, emotional, and psychological differences between people.
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If you want to be trusted, be trustworthy.
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Everyone has values even criminal gangs have values. Values govern people's behavior but principles govern the consequences of those behaviors.
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Trust is the glue in relationships and organizations
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Be proactive. Ask yourself, Are my actions based on self-chosen values or on my moods, feelings and circumstances?
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Opposition is a natural part of life. Just as we develop our physical muscles through overcoming opposition - such as lifting weights - we develop our character muscles by overcoming challenges and adversity.
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When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
Stephen Covey
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Seek to understand rather than be understood.
Stephen Covey