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It's like the more you know the more you know you don't know.

Stephen Covey

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Stephen Covey
Age: 79 †
Born: 1932
Born: October 24
Died: 2012
Died: July 16
Author
Businessperson
Professor
Writer
Salt Lake City
Utah
Stephen Richards Covey
Like
Shoreline
Motivational
Wisdom
Knowledge

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Consequences are governed by principles, and behavior is governed by values therefore, value principles!
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Link yourself to your potential, not to your past.
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When one side benefits more than the other, that's a win-lose situation. To the winner it might look like success for a while, but in the long run, it breeds resentment and distrust.
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There's strong data that, within companies, the No. 1 reason for ethical violations is the pressure to meet expectations, sometimes unrealistic expectations.
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True effectiveness is a function of two things: what is produced (the golden eggs) and the producing asset (the goose).
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When you really listen to another person from their point of view, and reflect back to them that understanding, it's like giving them emotional oxygen.
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When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
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We may be very busy, we may be very 'efficient', but we will also be truly 'effective' only when we begin with the end in mind.
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It takes courage to realize that you are greater than your moods, greater than your thoughts, and that you can control your moods and thoughts.
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It's not what people do to us that hurts us. In the most fundamental sense, it is our chosen response to what they do to us that hurts us.
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The key to motivation is motive.
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Values determine behavior Principles determine the consequences of behavior.
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Belief is another word for paradigm. It's a synonymous. Your belief of the way things are. Values are the way things should be, it's a paradigm of the way things should be. Beliefs are the paradigms of the way things are.
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We see the world, not as it is, but as we are -- or, as we are conditioned to see it. When we open our mouths to describe what we see, we in effect describe ourselves, our perceptions, our paradigms.
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We are limited but we can push back the borders of our limitations
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People can't live with change if there's not a changeless core inside them.
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The first principle of ethical power is Purpose. By purpose, I don't mean your objective or intention-something toward which you are always striving. Purpose is something bigger. It is the picture you have of yourself-the kind of person you want to be or the kind of life you want to lead.
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Principles are the territory. Values are maps.
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Effective people do two things: they strive to do excellent work, and they prioritize.
Stephen Covey
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What difference would a clear vision of my principles, values, and ultimate objectives make in the way I spend my time?
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